Revolutionize and Monetize Your Facilitation Potential

The Guide Certification Program (GCP) is the only “done for you” facilitation “business in a box” with built-in support and community. The emerging opportunity is to become the “guide on the side” rather than the “sage on the stage”.

“Did a membership drive last weekend with 3 workshops. Closed 40% of attendees – I blame you, xchange!”
~ Mark Head, Founder & Director, The Norman Foundation

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Unlock Potential At Scale
And Transform Your Career

The xchange Guide Certification Program is an online, group cohort experience that equips you with the tools and frameworks to lead powerful group experiences and create lasting change. The xchange Approach helps you create environments where learning, connection, and belonging come alive.

If You Lead, Teach, Or Convene Groups,
It’s Time To Do Things Differently

Whether you are a coach, leader, or consultant hosting an online meeting, training, retreat, workshop, or event, xchange Guide Certification Program will elevate your capacity to inspire, connect, and ignite community-driven solutions.

How the xchange Approach Transformed Lives and Businesses

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Monica Brewster

CEO of Twist Solutions

Monica’s business has grown by 250% over the last three years, as she continues to leverage the xchange Approach and community.

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David McGlennen

President of Impact Leadership Consulting

With an xchange infused approach, including a retreat, group and one-on-one coaching, David successfully landed a $25,000 contract.

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Andrea Carpenter

Founder, Curator of Purposeful Experiences

The experience gave her the courage and momentum to successfully leave her job soon after, on her terms.

What Will The xchange Guide Certification
Be Worth To You?

This isn’t just a certification—it’s a personal & professional transformation.
program, you’ll:

  • Transform Every Room: Take every group experience to another level of learning, connection and belonging.

  • Scale Your Impact: Witness the exponential impact you can create as a teacher, coach, consultant.

  • Add a Zero to Your Fees: Differentiate from everybody else, uplevel your value, and increase your income.

  • Magnetize Repeat Business: Turn one-off workshops into long-term, high-value client relationships.

  • Benefit From the Business of Belonging: Create thriving peer-to-peer learning communities.

  • Unmatched Confidence: Feel the support of proven templates, agendas, and done for your resources.

By asking powerful questions, Jen’s initial proposal for $20,000 expanded to include more value for the client, at an investment of $40,000.

“xchange is the holy grail of group process facilitation that I have been looking for! It marries mindfulness, high-performing teams, Appreciative Inquiry, strengths-based work and just being a great human.”

Jen Dulin

Leadership Development Consultant, Facilitator & Coach | Certified xchange Guide

My xchange certification is 10x the value of my MBA.

~ Dr. Cynthia Whitaker

“The ultimate value will be higher quality engagements for and with my clients!”

~ Andrea Jasken Baker

“An incredible impact on every facet of my life”

~ Michael W. Wagner

“xchange is the BEST investment ever – a gift that keeps giving.”

~ Dawn Pensack

Become certified in the xchange Approach

The Art & Science of Question Design

Discover how to design high-impact questions using Appreciative Inquiry—xchange’s core methodology—to inspire reflection, unlock collective wisdom, and drive meaningful group transformation.

Facilitation Mastery

Master the four essentials of designing and facilitating transformative experiences with Three Stages of an xchange, enrollment, psychological safety, and the inner game of facilitation.

Master 6 Transformational Choreographies​

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Connect

The foundational choreography that transforms passive audiences into active participants—building connection, amplifying engagement, and igniting meaningful contribution across any setting.

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Interview

A one-on-one experience that quickly builds trust and presence, using intentional questions to spark insight, connection, and psychological safety at a scale that is profoundly powerful.

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Crowdsource

Small groups rapidly surface insights, align on shared purpose, and co-create powerful outputs—making it a core building block for facilitating complex, large-group breakthroughs.

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Circles

A high-impact value exchange where groups match needs with strengths—unlocking new opportunities for support, partnership, and collaboration at scale.

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Accelerator

Unlock collective wisdom through focused, real-time support—giving each person the spotlight to gain clarity, solutions, and momentum on their most important opportunities or challenges. A perfect fit for CEO peer groups to entrepreneurial Masterminds.

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Ask / Give

Clarify focus, identify priorities, and take action through the Accelerator experience. Using a modified Appreciative Inquiry framework, participants start with a priority, explore possibilities, generate action and results - all in real time.

The Guide Certification Program includes:

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LIVE Experience Sessions

The opportunity to practice and apply what you’re learning in GCP alongside other students, with an opportunity to give and receive feedback.

A collage showing a virtual meeting with many participants and two pages of guides titled "xchange Practice," featuring text, diagrams, and step-by-step instructions on facilitating group activities.

 LIVE Practice Sessions

The opportunity to practice and apply what you’re learning in GCP alongside other students, with an opportunity to give and receive feedback.

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12 Playbooks

Complete playbooks with dozens of real world application examples and everything you need to be successful with the xchange choreographies, question design, and facilitation.

Three screenshots show an online learning platform for the xChange Guide Certification Program, featuring the course introduction, progress tracking, and modules on session design and the digital agenda.

Self-guided Digital Learning Path

With over 20-hours of instructional content organized in a self-guided, digital, Learning Path for your convenience.

  • 50+ Google Slides: Ready to use slide deck with question and instructions to support the facilitation of choreographies.

  • 20+ “Done For You” Worksheets: Customizable Canva worksheet templates with instructions and visual aides to guide participant activities.

  • Professional Website Content: Ready to use content for your website to help communicate your value as a Certified Guide.

  • 6 Design & Facilitation Tools: Each design & facilitation tool provides a step-by-step process to guide your designing and facilitating with The xchange Approach.

  • Digital Agenda Templates: In partnership with SessionLab, the GCP includes an extended trial of this innovative digital agenda tool AND access to complete xchange agendas & activity blocks... shifting your agenda design into warp speed!

  • Guide Directory Website: Ready to use content for your website to help communicate your value as a Certified xchange Guide.

Before working with xchange, I offered one-and-done keynotes, now I book 6-figure, year-long (and possibly beyond) contracts, where I get to be part of creating meaningful, lasting transformation.”

Peter Katz

JUNO-Nominated Musician, Storyteller & Facilitator | Certified xchange Guide

3 Steps To Becoming A Certified xchange Guide

01

Learn

Imagine… what becomes possible as you discover our proven and tested choreographies, advanced facilitation techniques, and the tools to succeed. We’ve curated the perfect blend of self-paced, (live) experiential learning, practice and Q&A sessions.

A woman sits at a desk with two monitors displaying a video conference with many participants. A microphone, audio mixer, water bottle, and phone are also on the desk. The woman gestures with open hands.

01

Learn

Imagine… what becomes possible as you discover our proven and tested choreographies, advanced facilitation techniques, and the tools to succeed. We’ve curated the perfect blend of self-paced, (live) experiential learning, practice and Q&A sessions.

01

Learn

Imagine… what becomes possible as you discover our proven and tested choreographies, advanced facilitation techniques, and the tools to succeed. We’ve curated the perfect blend of self-paced, (live) experiential learning, practice and Q&A sessions.

A group of five people are engaged in a discussion in a conference room. One person is speaking while the others listen. The room has conference materials, a projector screen, and chairs. Some posters are visible on the walls.

02

Apply

We are right here by your side, as you put your learning into action. Notice what happens when you become the guide on the side – multiplying the ability for groups to learn, connect and create belonging. Develop confidence, a new reputation, and deeper fulfillment in your work.

02

Apply

We are right here by your side, as you put your learning into action. Notice what happens when you become the guide on the side – multiplying the ability for groups to learn, connect and create belonging. Develop confidence, a new reputation, and deeper fulfillment in your work.

02

Apply

We are right here by your side, as you put your learning into action. Notice what happens when you become the guide on the side – multiplying the ability for groups to learn, connect and create belonging. Develop confidence, a new reputation, and deeper fulfillment in your work.

03

Multiply 

Discover all the ways xchange can capture, create and exponentially expand your opportunities for impact.

A woman stands on stage holding a microphone at a presentation. The stage features various colorful posters and a painting of a landscape. Musical instruments are visible in the background, and a banner with the word "exchange" is partially shown.

03

Multiply

Discover all the ways xchange can capture, create and exponentially expand your opportunities for impact.

Meet Your Guides

These are your dedicated trainers, the guides by your side, leading
you on this transformative journey.

Jon Berghoff

Jon Berghoff is the collective wisdom whisperer to global CEO summits, leadership conferences, and high-stakes gatherings for organizations. Over 15,000 coaches, consultants and change agents are now using xchange to redefine how we unlock potential at scale through transformational learning experiences.

Jon Berghoff

Co-Founder & CEO of xchange

Steve Bouchard

Steve Bouchard has been instrumental in establishing what many regard as the gold standard for creating transformational learning experiences. As curriculum designer and lead facilitation coach, Steve serves our vibrant, global community of xchange students from over 40 countries.

Steve Bouchard

Head of Training & Client Relations

Leah Michael

As a sought-after Transformation Coach and Experience Designer, Leah Micheal founded Lovelight Way, renowned for its transformative self-love journey. Leah's mission is to empower those who seek to support others, fostering collective growth and rising together as a community.

Leah Michael

Integrator & Senior Trainer

Stephanie Courtillier

Stephanie Courtillier is an experienced facilitator with a superpower to design and nurture communities where conscious leaders can thrive. She serves as the xchange Community Steward, guiding our members to join, engage and make the most of their membership.

Stephanie Courtillier

Community Steward & Trainer

Adair Cates

Adair Cates is the heart and soul behind our Awakening Conscious Leadership Experience ("ACLE"). This groundbreaking program explores the nexus of neuroscience, mindfulness, and breathwork to elevate influential leadership.

Adair Cates

Head of Conscious Leadership & Senior Trainer

Create Transformation as a Certified xchange Guide

Join the growing network of Certified xchange Guides and gain access to powerful tools, frameworks, and community support.

Zero Risk Promise

Once certified, if you still don’t believe it was worth the investment, we’ll refund 100%.

One-Time Payment

$9,000

CLAIM YOUR SPOT

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Still have questions? Schedule a call to speak with one of our strategists!

Risk free

Zero Risk Promise

If you participate in and complete all xchange Certification requirements, and still don’t believe it was worth the investment, we’ll refund 100% per our Terms of Services.

JOIN OUR 7-WEEK CERTIFICATION COHORT!

Mark Your Calendar

The next cohort starts on
Wednesday, July 30, 2025, from 2-4 pm ET. 

Wednesdays, 2-4 pm ET
Experiential Learning Sessions
July 30 | Aug. 6, 13, 20, 27 | Sept. 3, 10

Thursdays, 2-4 pm ET (optional)
Practice Sessions
July 31 | Aug. 7, 14, 21, 28 | Sept. 4

Closing Ceremony
Thursday, Sept. 11, 2-4 pm ET

Leading the Way in Transformational Facilitation

With evidence-based methods and world-renowned teachers, xchange is at
the forefront of designing breakthrough group experiences.

  • Empowering Global Transformation

    With over 15,683 students worldwide, xchange is revolutionizing digital facilitation on a global scale.


  • Evidence-Based
    Techniques

    Unifying various disciplines, we offer a comprehensive, science-backed learning experience.


  • Highly Rated And
    Respected

    Endorsed by a 9.5/10 student satisfaction rating, we stand as a respected leader in facilitation training.

Secure Your Certification Today

Invest in your future as a Certified xchange Guide and start making an impact now! We back our commitment to your learning with our Zero Risk Promise.

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