Exclusive Bonus

Behind The Design Of A Transformational Experience

As a participant in Sheri Rosenthal’s Retreat Blueprint livestream with Jon Berghoff, you’re invited to access this exclusive bonus training.

A large group of people pose together indoors in front of two projection screens reading "TRANSFORMATION BY DESIGN." Most are smiling and making celebratory gestures in a conference or event setting.

Get An Exclusive Look On How
Transformation By Design Was Created

Event recap graphic for "Transformation by Design Summit" hosted by xchange, dated September 16–18, 2025, with a teal background and a geometric flower pattern.

In this XX-minute video, Jon walks through the thinking behind Transformation by Design, a large-scale experiential event designed to create meaningful breakthroughs for hundreds of participants.

Alongside the video, you’ll also receive the 62-page Transformation by Design recap, documenting how the experience was designed and facilitated.

Access the Bonus:
Enter your email below to access the video and download the recap.

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What You’ll Receive

1. A Behind-the-Scenes Video Training with Jon Berghoff

Jon walks through the design principles used to create transformational experiences that work whether you’re leading 5 people, 50 people, or 500 people.

You’ll learn:

  • The two types of questions that drive transformational conversations
  • How intentional experience design replaces traditional “stage teaching”
  • Why powerful events are built around conversation, not content
  • The principles that allow transformation to happen at scale
A man in a short-sleeve shirt and slacks sits on a chair, speaking with a gesture. He is next to a table with flowers, a framed photo, and papers. A large nature photo is displayed on an easel in the background.
Five people stand on a stage; one person holds a microphone while another holds a large illustrated poster titled "Riplification." Behind them are plants, a black curtain, and presentation materials.

2. The 62-Page Transformation by Design Summit Recap

A detailed recap that documents the experience and the architecture behind it, including:

  • How the experience was structured over multiple days
  • The flow of questions and conversations used throughout the event
  • Examples of the insights and breakthroughs participants experienced
  • A practical look at how transformational environments are designed

Who This Bonus Is For

This training will be especially valuable if you:

  • Lead retreats or immersive experiences

  • Facilitate workshops, masterminds, or group programs

  • Want your events to create real breakthroughs, not just deliver content

  • Are curious how transformational experiences can work with small groups or large audiences

Inside the video, Jon walks through the design principles used at Transformation by Design, so you can begin applying these ideas to your own retreats and live experiences.

Meet Your Facilitator

Jon Berghoff

Jon Berghoff
Founder, xchange

Jon Berghoff is a pioneer in conscious convening and the creator of the xchange Approach—a methodology used by organizations like TEDx, Facebook, Hewlett Packard, and BMW to design transformational gatherings.

With over two decades of experience facilitating breakthrough experiences, Jon has trained thousands of coaches, consultants, and leaders from 50+ countries in the art and science of unlocking collective intelligence.

Jon has hosted over 500 large-scale online gatherings with 95%+ camera-on engagement rates—proof that when you shift from content delivery to experience design, transformation becomes inevitable.

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