Exclusive Learning Experience with Joe Pine,hosted by Jon Berghoff
The Transformation Economy: Moving Beyond Experiences To Create Lasting Change
Thursday, April 9th, 2026
11 AM – 12:30 PM ET
ARE YOU READY TO CREATE TRANSFORMATION, NOT JUST EXPERIENCES?
At xchange, our work has always centered on transformation—our annual event is literally called Transformation by Design. We teach facilitators, coaches, and conscious leaders how to create genuine change, not just deliver content or stage experiences.
So when Joe Pine, bestselling coauthor of The Experience Economy, published The Transformation Economy, Jon was magnetized to his research.
Joe’s work reveals a fundamental shift: goods and services aren’t enough. Even memorable experiences aren’t enough. The highest-value stage of business is helping customers achieve lasting change—and you can price around the value of that outcome.
About The Transformation Economy
A fundamental economic shift is emerging. Goods, services—even memorable experiences—are no longer enough to attract and keep your customers. Customers are clamoring to change, eager to reach their aspirations and to become better versions of themselves.
Welcome to the Transformation Economy.
To truly compete in today’s marketplace, enterprises must create transformative experiences that guide customers to achieve their aspirations, whether that’s improving well-being, increasing prosperity, developing knowledge, or finding purpose.
Using examples from organizations across industries, Pine provides practical, proven frameworks for organizations to design, create, and guide transformative offerings that help customers reach their greatest aspirations and flourish over the long term.
Now, the Transformation Economy is redefining what that value means—helping people become who they aspire to be.
What Makes This Conversation Timely
Speaking at The Shard, London
At xchange, we’ve built our entire methodology around transformation. We stand for what we call The 4 Transformations:
- We transform and future-proof the career of our certified Guides.
- By showing them how to create transformation with their clients.
- Through transforming how they lead high-stakes gatherings.
- But all of these start with and require an inner transformation of the guide themselves—a transformation in identity, in beliefs, in values.
Speaking at The Shard, London
Joe’s book gives us something we’ve never had: a comprehensive economic framework that validates what we know to be true. For years, we’ve been teaching transformation. Now we have the economic language to position it at the highest level of value creation.
The world doesn’t need more content delivery.
It doesn’t even need more engaging experiences.
It needs guides who understand how to design offerings that genuinely transform people’s lives. That’s what this conversation is about.
What You’ll Discover In This Exclusive Learning Experience:
The fundamental shift from experiences to transformation: Why memorable experiences are no longer enough and what customers are truly seeking now.
The design principles for transformative offerings: Proven frameworks for creating offerings that guide customers to achieve their aspirations and flourish over the long term.
The Aspiration Framework: How to identify and understand your customers' greatest aspirations—their dreams for the future and who they strive to be.
Why this matters for conscious leaders: The connection between economic value and human flourishing, and how the Transformation Economy elevates your role.
Practical examples across industries: Real-world case studies from organizations like Noom, Hydrafacial, and London Business School creating transformative value.
The future of value creation: Where this shift is heading and how to position yourself and your offerings in this emerging economy.
Meet Your Guest Mentor
JOE PINE
Joe Pine is an internationally recognized business thought leader, management advisor, speaker, and author who has fundamentally reshaped how organizations create value. He is the coauthor of The Experience Economy (originally published in 1999), which pioneered the idea that experiences are distinct economic offerings—as different from services as services are from goods.
Now, with The Transformation Economy, Joe charts the next fundamental shift in how businesses provide value. He reveals how organizations must move beyond staging experiences to creating offerings that genuinely transform customers’ lives—guiding them to achieve their aspirations and become who they most want to be.
Through Strategic Horizons, the management advisory firm he cofounded, Joe provides the tools, guidance, and educational experiences companies need to explore and master today’s evolving marketplace.
Meet Your Guide
Jon Berghoff
Jon Berghoff, creator and founder of xchange, is considered a pioneer in the field of transformational group facilitation. He is highly in-demand as a designer and facilitator for global CEO summits, leadership conferences, and high-stakes gatherings for organizations like Conscious Capitalism, Women Presidents Organization, HeartMath, Arthur Page Society, NASA, Keller Williams, BMW, Google, HPE, EOS, Facebook, and many more. Over 25,000 coaches, consultants and change agents are now using xchange to redefine how we unlock potential at scale through transformational learning experiences.
Join Us On Thursday, April 9th @ 11 AM ET
This is a live, online interactive learning experience.
You’ll engage directly with Joe Pine and Jon Berghoff, participate in the conversation, and connect with a community of facilitators, coaches, and conscious leaders from around the world.
By submitting your email, you agree that xchange and event partners may send you promotional e-mail messages with offers, updates and other marketing messages. You understand and agree that xchange may use your information in accordance with its Privacy Policy
Agreement for Presence
We are being asked as leaders (and participants) to be clear in our expectations for how we show up for ourselves and each other at online events.
End-to-End Attendance: Plan to be fully present from start to finish.
Be Stationary: Join from a dedicated space, not a moving vehicle.
Full Engagement: Enable video & audio (with headphones) for deeper connection and best experience.
Full Presence: Minimize distractions so you can immerse yourself.
Use Zoom Chat Intentionally: Keep messages on topic to enhance learning and refrain from sharing links which may be distracting.