6-Part Video Training

The 60-Second Lead Generation System

How to create an overflow of warm, aligned leads—from any room, in under a minute.

No pitch. No pressure. Just a better way to invite the right people to keep going.

A promotional image for a 6-part video training called "The 60-Second Lead Generation System" by Xchange. Smaller slides list topics such as trust, audience, agreements, iceberg reveal, call to action, and key principles.

No List? No Funnel? No Problem.

This system is trusted by thousands of coaches and facilitators to turn live group experiences into values-aligned follow-ups.

In this micro-training, you’ll learn the exact words, structure, and one moment that makes it work—without needing scripts, slides or tech.

Watch the Micro-Training Now!

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Get the micro-training trusted by 25,000+ coaches and facilitators to generate warm leads—without pitching.

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What You’ll Learn

Why trust is the only funnel that still works—and how to build it instantly.
The 3 opening agreements that signal safety and spark engagement.
The moment in every session where warm leads are most likely to say yes.
A low-pressure CTA that creates connection, clarity, and next steps.
The deeper principle behind all of it—and why it keeps people coming back.

A group of people are seated in a large circle in a well-lit conference room. Some are clapping, and others are listening to a speaker at the front. The room has beige walls and large windows letting in natural light.

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This Training Includes:

A set of seven teal and white cards with titles and text, featuring topics on trust, audience engagement, and effective calls to action for marketing or sales presentations. Each card includes a key concept summary.

Videos

6 short, practical trainings where Jon walks you through every step of the 60-Second Lead Generation System. Each video gives you a clear takeaway—and a moment you can immediately apply in any room, online or in person.

A set of marketing slides titled "The 60-Second Lead Generation System" by XCHANGE, featuring text about lead generation, trust, and audience, with a background image of people in a seminar or workshop setting.

Workbook

A companion guide to the training, with Jon’s exact language for every step—from how he opens a room to how he invites action without pressure. Use it to study the structure, revisit key ideas, and apply them to your own work.

Invitation

See the system in action by joining a live xchange Workshop. You’ll experience how trust is built in real time—and if it resonates, you’ll know exactly where to go next.

This Is For You If...

You’re ready to attract the right clients—without chasing them
You lead (or want to lead) group experiences that matter
You’re more committed to service than sales—but still want results
You want a lead system that’s built on trust, not tactics

You’ll walk away with a repeatable, values-aligned method that works
—whether you’re with 10 or 100 people.

Get the Free Training

Meet Your Facilitator

Jon Berghoff

As the creator and founder of xchange, Jon Berghoff is considered a pioneer in the field of transformational group facilitation.

He is the collective wisdom whisperer to global CEO summits, leadership conferences, and high-stakes gatherings for organizations like Conscious Capitalism, Women Presidents Organization, HeartMath®, Arthur Page Society, NASA, Keller Williams and many more.

Over 15,000 coaches, consultants and change agents are now using xchange to redefine how we unlock potential at scale through transformational learning experiences.